The preeminence of Facebook has narrowed our collective understanding of social media, online communities, and their applications to digital commerce.

It’s no wonder that retailers trying to incorporate a social dimension into their strategy end up with either the same marketing across more channels or nothing at all.

Before Facebook existed, Tacit Knowledge developed a Pinterest-like social shopping application called Stylehive. This solution leveraged a viral growth strategy that combined elements of game theory with sophisticated media ranking algorithms and content capture technologies.

More recently, this experience was applied to bring together a community of stylists, salons, and customers with a broader audience. The social network is seamlessly connected to ghd’s international commerce platform.

The Wiggle Recommendations Engine is an example of Social Commerce. See Case Study