It wasn't very long ago that Black Friday was seen as the high holy day for consumer spending. Today, however, the lines are blurred and consumer and retailer obsession with holiday shopping has brought us to a point where we don't even know when Black Friday starts or ends anymore?
Our thoughts on digital trends, innovation and software delivery best practices including business analysis, engineering, quality assurance, devops and adaptive project management in the ecommerce space
Lining up at the mall at 2 a.m. for the best deals of the year on Black Friday has been an essential part of a typical consumer’s Thanksgiving weekend for decades. And more recently, shoppers have been going online to catch the best bargains on Cyber Monday.
The debate over retail’s future is once again at the forefront this peak season as former holiday heavyweights like RadioShack struggle while shoppers turn online to Amazon and others. But people who are asking if the future of retail will be online or off are focusing on the wrong question.
When a shopper visits a brick-and-mortar store, sales associates can engage in personal conversations to determine their needs and recommend products to consider: a totally personal, unique experience for each customer.