Hotel Café Royal, 10 Air St, Soho, London W1B 4DY, London, United Kingdom
Join Us and our partners, Commerce Futures, commercetools & Mobify.
Hotel Café Royal, 10 Air St, Soho, London W1B 4DY, London, United Kingdom (Directions)
The decision of whether or not to go headless has disrupted the digital landscape and divided departments. De-coupling the front-end “presentation layer(s)” from back end processes can lead to far richer customer experiences, streamlined in house development and cleaner overall architecture for many businesses.
Headless architectures are (by definition) slightly more complex, with different internal product owners as well as a variance of resources being required for the “Head” and other elements. Planning becomes critical, and budget control needs your full attention, but as technologies in front-end and transactional elements develop there is, without doubt, a choice to be made.
Those in favour are gaining traction and beginning to prove just why this approach is shaking up eCommerce. However among a lengthy list of pros and cons how can you begin to grasp whether this new strategy is right for you and your brand?
Join us at our morning conference to cut through the noise on the headless approach and its endless possibilities for customisation.