Tacit Knowledge & ghd Webinar

Learn how the global hair accessories brand ghd was able to get the most out of SAP Hybris to drive their business and evolve their marketing efforts through a complete digital transformation.

  • Reducing costs and freeing up the team from time-consuming operational tasks to better serve their customers and increase sales.
  • Using devops, continuous delivery and automation to enable innovation and extensibility (e.g. a production release every 2 weeks for the past 5 years)
  • Investing in high code quality and development partner collaboration to enhance eCommerce capability.
  • Enterprise Reliability and scaling using cloud and caching for peak periods (e.g. Black Friday)
  • Embracing and enabling a community around a theme wider than the brand itself