The Nike strategy began with deploying a single shared content repository and AEM (Adobe Experience Manager). This solution became a unified platform for the federation of authors and editors. UI templates were created to enforce a consistent and improved look. The segmented digital channels were brought into a consolidated user experience. Regional translation, once managed through spreadsheets and e-mail, is now integrated with the system.
The resulting solution addresses an oft-overlooked fundamental step in establishing individualized customer relationships; first speak with one voice.