In addition to enhancing the customer experience, Beaverbrooks.co.uk is now able to accept new payment options such as gift cards, provide access to more frequent stock management updates and offer a guest checkout, which means that customers no longer need to register to order goods, and the site also incorporates a stock checking facility for customers to view availability in-store. In addition, Beaverbrooks can easily create content for the site and manage its own merchandising in order to ‘up-sell’ specific brands in its range..
Jo Wilkinson, Head of E-Commerce at Beaverbrooks said “ We are very happy with our new website and what it means for our customers. As a jeweller, we’re privileged to be part of key life purchases which require careful consideration before committing to buy. We wanted a platform that would support this and offer a more integrated shopping experience across our business. Working closely with Tacit, and using the hybris Commerce platform, we’ve created a website that makes shopping for these extra special purchases both easy and enjoyable. We’re looking forward to developing this further.”
“The Beaverbrooks.co.uk site is a fantastic example of omni-channel commerce,” commented James Bullock, CEO at Tacit, “It puts the customer at the centre of the sales process and enables them to move seamlessly between different channels whether they are digital or physical. The power to deliver this level of interaction comes from our depth of experience and working with partners such as hybris who provide reliable cutting-edge software to enhance the customer buying experience.”