Hybris is a leading e-commerce framework established in Europe and quickly making inroads in the U.S and Asia Pacific.

As with all technologies we embrace, Tacit Knowledge is committed to maintaining unrivaled expertise in this platform to strategically enable our clients.

To this end, we have developed a kit of Hybris-specific tools like commerce-specific monitors that white-box customer orders over their entire fulfillment lifecycle. We’ve also extended our open-source feature-toggling framework, Flip, to increase the pace of change now measurable in hours. Two Hybris-specific testing frameworks for both unit and automated functional testing lend confidence and efficiency to the quality of each delivery.


Our experience with Hybris includes implementation in twelve countries including the United States, social commerce to support affiliate-selling models, and deep integrations with complementary solutions like Adobe’s web content management solution, AEM.

Tacit Knowledge also provides ongoing support for Hybris installations. Perhaps this service is best characterized by the three-hour disaster recovery challenge: any production solution supported can be rebuilt from the ground-up off of a back up in under three hours. The three-hour limitation is simply the time it takes the fully automated provisioning system to push that much information across a network.

Modernity + Productivity = Project Success

“Looking at the overall cost, not just licensing but the implementation cost; size of team, duration of project, by comparison it can be half the cost of similar platforms. When it comes to training Tacit Knowledge staff, Scott Askew CTO has said he can get someone familiar with Hybris in one-third of the time it would take for a similar platform such as ATG.

Looking at the overall cost, not just licensing but the implementation cost; size of team, duration of project, by comparison it can be half the cost of similar platforms.

In staffing up, Tacit Knowledge hires generalists, we don’t hire based on a specific platform because we’d rather have great crafts-people, it helps to get those people familiar fast. The technology “under the hood” is very similar to what you see in other areas of software today, so it’s really a productivity issue.”
Tacit Knowledge CEO Chris Andrasick


Tacit Knowledge awarded EMEA Partner of the Year

Munich, Germany – Tacit Knowledge awarded 2014 EMEA Partner of the Year.

Hybris Global Partner Summit 2014

Hybris software, the world’s fastest-growing commerce platform provider, estimated 1,500 people attended this year’s Global Partner Summit 2014, which took place in Munich, Germany, on 22nd – 24th January. During the three-day event, participants from the 350 companies within Hybris’ Global Partner Ecosystem came together to gain insight into omni-channel commerce expertise and cutting-edge innovation.

During the Partner Panel Chris Andrasick, CEO of Tacit Knowledge, spoke of the changing relationship between manufacturing and e-commerce:

“There is a trend with manufacturers that have strong brands going direct to consumer. Normally when one thinks “manufacturing” you consider an assembly line or a Dickensian factory with big smoke stacks. The manufacturers I’m talking about are a bit difference. Consider Nike, for example, who opened their first Nike Town in 1990 or Levis (around since the 1870s) who opened their first physical store in 1991.”

“We help these businesses by integrating marketing tools with e-commerce tools to enable this focus.”

“Converse didn’t decide to open their first store in 2010 because brick and mortar was the future. When you go into these stores, they are as much about brand promotion and reinforcement as they are about sales. They are experiences, and their set up reflects this objective.”

“The same is true online, and this is what separates them from a traditional retailer. In traditional retail, we tend to obsess about the funnel – users in, transactions out. It’s not that this isn’t important for manufacturers, but that there is equal weight given to marketing. We help these businesses by integrating marketing tools with e-commerce tools to enable this focus.”

Click here to read what Hybris had to say about Tacit Knowledge’s successful launch of the responsive website for Beaverbrooks UK.


Econsultancy, the international research and training group, names to its annual list: Responsive design: 25 of the best sites from 2013

“…Mulberry’s product pages use a simple, clean design that’s consistent with the rest of the site.

The aim is to recreate the in-store experience by providing as much product information and advice as possible, which also helps to encourage visitors to actually make a purchase.

Alongside a product description the pages include detailed information on the dimensions and features of each bag, advice on how to care for the product and details of the material it’s made of…”

Read the whole story – click here.


Tacit Knowledge’s Hybris developers meet-up.

This gathering focused on an overview of the Hybris platform from a developer enablement perspective, looking at how to properly customize the Hybris platform, the build process, enforcing common developer environments and code standards across a team. Lastly, how to build, test and deploy Hybris using current best practices. The event included a general Q and A at the conclusion.

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