On August 12th, Office Depot launched a new and improved eCommerce website (https://www.vikingdirekt.at/) in Austria. Combining customer feedback with state of the art software, the new website allows the company to react quickly to changing customer needs. Besides that, the website is a first, but important step in Office Depot’s digital transformation journey.
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The age of the brick-and-mortar retail store is far from over, but the boom of the Ecommerce industry has led to job cuts in traditional retail. While the workforce has dwindled, one economist claims the Ecommerce industry is providing more well-paying jobs than are being lost in the brick-and-mortar industry.