Global Automaker Leverages eCommerce to Sell First All-Electric Sports Car

Tacit Knowledge Auto Case Study Hero Image

Global Automaker Leverages eCommerce to Sell First All-Electric Sports Car

“What a ride! The Tacit team’s quality and engineering prowess enabled us to deliver a new business model. eCommerce was brand new for us. We delivered our first electric vehicle and the technology that supports it on time and on budget.”

Program Sponsor

Quick Facts: 

  • A global auto manufacturer wanted to connect car buyers to a digital commerce shopping experience.
  • Enterprise-scale project crossed borders to build a platform supporting all vehicles.
  • A complex integration of disparate systems and a multi-faceted catalog.
  • The premiere of the automaker’s integrated B2C eCommerce site debuted with the launch of their ground-breaking All-Electric car.
  • This initiative was a big deal. You might have read about it.
Tacit Knowledge Auto Case Study Hero Image
Tacit Knowledge Auto Case Study Hero Image

Challenge 

This popular Automaker announced their plans to join the electric age with the debut of a sporty all-electric car. Further, for the first time, customers could pre-order the newest addition to the manufacturer’s illustrious stable on an eCommerce reservation site with a deposit of some value greater than $4500 Norwegian Krone.

Due to the popularity of the sporty car combined with a broadly advertised launch event, streamed live on YouTube, the systems had to be available and scale for the high traffic demand. It was a massive milestone for the company and the entire automotive industry. Tacit Knowledge delivered a no-issue launch for this Automotive giant – a fantastic achievement for all involved!

  • High-profile, public launch with set date for the live event – delays not an option
  • Globally distributed business units
  • Implement new business model – never been done

Results

  • Successful, on-time product launch and live event
  • First B2C vehicle launch in Automaker’s history
  • Hundreds of thousands of pre-orders with technology no-issues
  • Enabled client to scale and customize a global solution
Cary Savas