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Future Commerce – Modernizing the Content Layer

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Our exclusive morning event will explore the opportunities for brands and retailers to truly enhance their digital properties through a more agile, compelling and efficient approach to the content they deliver across the many channels and devices now used by consumers as they shop.

Thursday 15th June 2017, 8.20am – 10.30am
IET London, Savoy Place, London

Come together with industry leaders and peers at our informative breakfast discussion focused on ‘Future Commerce – Modernising the Content Layer’.

Our exclusive morning event will explore the opportunities for brands and retailers to truly enhance their digital properties through a more agile, compelling and efficient approach to the content they deliver across the many channels and devices now used by consumers as they shop.

Now that the commerce platforms are robust, online strategies in place and digital transformation underway – the content layer is the last key battleground for brands who seek to both sell and differentiate in an environment that rewards a combination of a “safe“ customer journey, but demands that brands remain ever-more unique. The demand now is for content that is social, shoppable, authentic and fresh – content that “pops“ and yet complies with the digital formats that consumers are trained to use.

This breakfast seminar will attack this huge and critical subject with gusto – using industry leaders‘ views as the springboard for a wide-ranging and interactive discussion that will take you out of the humdrum and into a debate that your business will be having soon (if not already).

We will cover:

  • The new content formats that breathe life into your brand and inspire purchases
  • The abstraction of the content layer from your core systems – and how that might offer a more efficient model
  • The working practices needed to win the content battle across every appropriate channel open to you

Who should attend?

  • Directors of Brand, eCommerce, Digital, Customer Experience (CX) & User Experience (UX)
  • Heads of eCommerce, CX, UX, Mobile, Digital and Brand
  • CTO’s, CMO’s, CDO’s and COO’s
  • Founders, CEO’s & Owners
  • Senior Brand, CX, UX and eCommerce Managers
  • Optimisation, Operations and Digital Marketing leaders