fitflop-tacit_our work

“ncommerce powered by SAP Hybris gives us complete control over our brand’s look and feel. We no longer have to worry about managing the platform like an IT shop, but can still easily and rapidly release new features and functions on the site.”

Denise Fender

Global Ecommerce Director

Since launching 10 years ago, FitFlop has become known for delivering stylish shoes that also offer the best in biomechanics for comfort. Its digital direct-to-consumer site is a rapidly growing channel for the company, leading it to choose ncommerce to refresh its digital brand presence because it offers the best combination of sophisticated features and functionality in a platform that is quick to deploy and easy to manage. It enables FitFlop to focus more on its products and customers instead of perpetually managing technology. No longer constrained by an inflexible system, ncommerce allows new merchandising features to be conceived and implemented more rapidly.

By fusing leading technologies into a single solution in a customizable way, rather than relying on an out-of-the-box template for the front-end, Newgistics’ ncommerce platform provides greater flexibility to innovate the front-end user experience. This enables retailers to build a brand-specific store-front which allows them to more deeply engage retail customers with brand. It provides an answer to the challenge many retailers have seamlessly blending content and commerce.