
David vs. Goliath: How B2B SMEs Are Fighting Back
Join Tacit Knowledge’s Chief Strategy Officer, Chris Andrasick, and guest Forrester’s VP, Principal Analyst Brian Hopkins for Internet Retailer’s December 8 Webinar
In this digital age when B2B customers have come to expect the same seamless digital experience that B2C sites offer, Small and Midsize B2B enterprises (SMEs) often struggle to compete with larger organizations.
Join us on Tuesday, December 8 at 2:00pm EST / 1:00pm CST / 11:00am PST for a webinar featuring Forrester guest Analyst Brian Hopkins, who will be discussing how SMEs can deliver engaging digital experiences that compete with – or even disrupt – larger organizations.
Presented by Internet Retailer and Forrester Research, the webinar will take a look at the critical success factor of competing with larger organizations: end-to-end strategy and planning. Analyzing important trends and examples, the webinar will take a deep dive into two important technologies – digital experience management/eCommerce and cloud.
Andrasick joins Markus Demirci from our partner SAP Hybris, who will discuss how their offering, Commerce Edge, gives SMEs a digital advantage by connecting customers, processes and applications across the customer lifecycle. Andrasick will then introduce Tacit’s rapid deployment solution, which enables SMEs to save time and money when deploying Hybris.