A Record-Breaking Thanksgiving Weekend For Online & Mobile Purchases

A Record-Breaking Thanksgiving Weekend For Online & Mobile Purchases

This Thanksgiving weekend, shoppers turned their attention away from turkey and football in favor of shopping, shattering records for online and mobile purchases – a gift to retailers dealing with this year’s short holiday shopping season.

This year will be a short shopping season, but that’s not stopping record-breaking numbers. Deep discounts wooed more than 154 million shoppers from
Thanksgiving Day through Sunday, up from 151 million last year. (USA Today)

Cyber Monday hit a new sales record with $3.45 billion spent online, up 12% from last year’s Cyber Monday and the single largest
U.S. online sales day ever. (Adobe)

44 percent went online and 40 percent shopped in-store. (NRF)

The number of store visitors fell nearly 11% on Black Friday from a year ago and sales dropped more than 10%. (RetailNext in The Wall Street Journal)

With in-store shopping happening early in the day on Thanksgiving, consumers appeared to head home sooner and continue shopping online.

Online shopping peaked between 11 a.m. and 12 p.m. Eastern Time on Black Friday, when retailers pulled in $150 million in a single hour. (Adobe)

Black Friday was the most popular day this year with 74 percent of online traffic, followed by Saturday (49%), Thanksgiving (36%), and Sunday (34%). (NRF)

Bad weather in the Northeast drove many shoppers online on Black Friday and shoppers in predominantly rural states turned to online shopping to access door-busting deals. The states with the most action were: Vermont, Wyoming, South Dakota, North Dakota, Alaska, Montana, New Hamsphire, Delaware, Maine and New Mexico. (Adobe)

Only 9 percent of consumers have finished their holiday shopping, down two percent from this time last year. While 23 percent have yet to make any dents to their lists, up 4 percent from last year.

Half of survey respondents—more than ever before—plan to head online for gifts this year, and they anticipate spending 47 percent of their budget online, matching what they plan to spend at physical stores for the first time.

The upshot for retailers? This year’s holiday season could generate record-breaking web traffic, and customers may have high expectations for their digital shopping experiences.
(Deloitte 2016 Holiday Survey)

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