We’re back from another successful week in Chicago at the annual Internet Retailer Conference & Exhibition – an event that continues to crush the ball out of the park. Much like the hometown, World Series Champion Chicago Cubs didn’t let down their fans in the MLB playoffs last year, IRCE 2017 didn’t disappoint. The exhibit halls were jam-packed with brilliant eCommerce professionals, the speaking sessions were well-attended and informational, and the area around the conference had a fun-filled vibe all around.

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During the show, we had the unique opportunity to add to the overall excitement through the launch of our new solution, SmartLabel+, which makes the returns process easier for both retailers and brands. We introduced the original SmartLabel 16 years ago and while it certainly stood the test of time, this new solution is a testament to Newgistics’ continuous innovation and dedication towards helping retailers meet the constantly changing expectations of their customers.

Additionally, we co-hosted a presentation outlining how retailers can maximize the returns process – with our customer, Deckers Brands, who’s portfolio includes footwear brands such as UGG, Teva and Sanuk. The many attendees of the session heard firsthand how to make the returns process more efficient, cost effective and pleasing for customers.

“…we had the unique opportunity to add to the overall excitement through the launch of our new solution, SmartLabel+, which makes the returns process easier for both retailers and brands.”

While returns historically have been an overlooked aspect of eCommerce, many retailers – like Deckers Brands – realize that it’s a critical aspect that brings the brand experience full circle. And we hope that our talk at IRCE, titled “Don’t Fear Returns – They Can Drive Profits and Loyalty”, can help additional brands enhance the returns experience for customers, while improving their bottom lines in the process!

To learn more about how Newgistics helps retailers and brands improve the returns process, please read our case study with Deckers Brands.