Newgistics’ Tacit Knowledge Enhances Customer Loyalty, Referral Marketing, and User Generated Content on the ncommerce Platform with the Annex Cloud Partnership

Leader in Transforming Browsers into Loyal Brand Advocates Joins Platform of Best-of-Breed eCommerce Technologies

AUSTIN, Texas – June 6, 2017 – Tacit Knowledge, a Newgistics company, today announced that it has entered into a partnership with Annex Cloud, the only software vendor with a complete platform of Customer Loyalty, Referral Marketing, and User Generated Content solutions, to integrate its technology into the ncommerce platform.

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ncommerce offers retailers the ability to quickly deploy technology from the most trusted and innovative companies in a stable, modern and infinitely scalable platform from one vendor, and with one contract. Integrating Annex Cloud into the ncommerce platform will bolster its rich feature set by empowering retailers to create a seamless customer experience that enhances a shopper’s online interaction with their brand.

“Newgistics’ approach to the customer experience aligns closely with ours.”

Al Lalani, Chief Strategist at Annex Cloud

“At Annex Cloud we’re focused on building genuine brand loyalty, when you engage customers on multiple levels you deepen the relationship. Genuine loyalty not only helps combat competitive offers, it facilitates customer referrals and quality user generated content submissions,” said Al Lalani, chief strategist at Annex Cloud. “Newgistics’ approach to the customer experience aligns closely with ours. They’ve already built an extremely powerful marketing and e-commerce solution by bringing together a number of leading technology providers into the ncommerce platform, and we’re excited to be able to enhance the offering even more.”

With SAP Hybris at its core, ncommerce brings together best-in-class technologies including Annex Cloud, Google Cloud Platform, Sailthru, CyberSource and Fastly to empower merchants with the most advanced e-commerce infrastructure available. Through carefully curated partnerships and artful integration of leading technologies, ncommerce can be implemented in nearly half the time and at 30 percent less than the cost of a typical e-commerce platform deployment that requires custom integrations.

Annex Cloud’s Customer Loyalty, Referral Marketing, and User Generated Content solutions are now available on the ncommerce platform. Adding these features helps retailers connect with customers at every step of their journey to enhance the overall brand experience and improve acquisition, conversion and retention.

“One of our guiding principles when creating ncommerce was to help retailers create a seamless interaction between customers and their brand, and Annex Cloud helps us take that to the next level,” said James Bullock, senior vice president and general manager of digital services at Newgistics. “With its long-term approach to the customer journey, Annex Cloud has created a proven method for fostering true and lasting loyalty and advocacy. And with a team that continues to innovate new ways for bringing merchants closer to their customer, Annex Cloud’s platform fits perfectly with our vision for making ncommerce the last e-commerce platform a retailer will ever need.”

To learn more about ncommerce, please visit www.newgistics.com

About Annex Cloud

Annex Cloud delivers fully integrated Customer Loyalty, Referral Marketing, and User Generated Content solutions. They work individually or as a unified platform to build genuine loyalty, generate more qualified customers, and deliver impactful content. The best-of-breed suite of solutions and expert team of customer success managers combine to help clients tackle even the most complex acquisition, conversion, and retention challenges. Learn more about our platform, fully managed services, and pre-built integrations at www.annexcloud.com.

About Tacit Knowledge

Tacit Knowledge, a Newgistics company, is the digital commerce consultancy that delivers Silicon Valley innovation to retailers and brands around the world. Leaders in B2C and B2B commerce rely on Tacit to create immersive, brand-storytelling websites that connect with customers and increase revenue. The company builds, enhances and supports e-commerce sites through business consulting, vendor selection, systems integration, managed services, web content management and implementation of leading e-commerce solutions including its flagship ncommerce platform. By leveraging the industry-leading fulfillment, delivery and returns solutions of its parent company, Newgistics, Tacit Knowledge delivers truly end-to-end e-commerce solutions. The company is headquartered in San Francisco with offices in London, New York, Mexico and Moldova. For more information please visit www.tacitknowledge.com.

About Newgistics, Inc.

Newgistics helps retailers and brands grow with seamless, omni-channel solutions that span the physical and digital sides of commerce. Its offerings, which include digital commerce development, deep analytics, relationship management, systems integration, fulfillment, parcel delivery and returns management, provide retailers and brands with a modern approach to enriching the customer journey. Its flagship digital commerce platform, ncommerce, fuses proven technology for retail environments into a stable, modern and infinitely scalable platform. From device to doorstep, Newgistics helps retailers and brands outpace the competition like no other service provider. For more information, please visit www.newgistics.com.