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SkuSurfer is a startlingly simple interface using patent-pending algorithms to enable visitors to explore an online catalog in much the same way they would a physical store.

A new way to shop.

Despite the growing ubiquity of mobile devices, most retailers have yet to figure out how to best leverage them for actual purchases. Some major reasons for this demotion are the challenges these interfaces create for product discovery and customer exploration. Shopping on a phone is frustrating.

SkuSurfer was designed and built to address these issues. It uses a startlingly simple interface and patent-pending algorithms to enable visitors to explore an online catalog in much the same way they would a physical store.

The gestural interface was developed specifically for touchscreen devices, and can be customized for any brand and embedded within any existing mobile experience.